Smiley Dental & Orthodontics
Location pages built to book appointments, with a test page first

For anyone who was not on the call. Everything below expands on these five lines.

We reviewed all 110 pages of smileydental.net on October 23, 2026. Three things worth a look, as questions for your team rather than conclusions.

Also measured: color contrast fails on the home and office templates, 223 of 963 images have no alt text, one internal link returns a 404, and some office pages carry unresolved template code that search engines read as broken links. All of it goes in the fix list.

• One page per office, not one site. An ad for braces in Oak Cliff should land on Oak Cliff: its phone, its hours, its reviews, its booking link. Sending it to the home page adds a step before booking.
• On a phone, a slow page loses visitors before they can book. A page that takes 7 seconds has already lost part of the click you paid for. The target is a Largest Contentful Paint under 3 seconds in Lighthouse mobile: a goal we design to, not a guarantee.
• Spanish-speaking patients search in Spanish. Pages written for them, with their own URLs and wording, so they can be found and read.
• Measure booking clicks and calls per office, not visits. Clicks to "Book" and calls that last, counted per office, so you can see what each office gets from what you spend.
• Patient information never goes through the website. When someone books, they do it inside NexHealth, your scheduling system; when they call, the phone rings at the office. The website itself stores no names, phone numbers or health details, so there is nothing on it that HIPAA would require you to protect.

Nothing on your current site changes without your team. The fix list is theirs to apply. The test page lives on a subdomain next to your site. The rebuild replaces your site only when you decide, and only on the day of the switch.

• A Google Ads campaign experiment splits the traffic 50/50. Same ads, same budget, same dates. Half of the main campaign's clicks go to your current page, half to the test page. Only the landing page changes. Nobody changes ads, bids or budget on that campaign during the test.
• 30 days from the first day both pages get traffic. Your current page needs one Google Tag Manager tag so both pages count the same actions; the test page needs one CNAME record in your DNS. Two changes to your setup (a Tag Manager tag and a CNAME record), plus read-only access to Google Ads and GA4 and the experiment setup with your team.
• What we measure: booking intent. Clicks to "Book" plus calls over 30 seconds, divided by visits, per page. Secondary: appointments booked for that office from each page (counts from your team, never patient records), cost per booking-intent action, and load time on a phone.
• What we do not compare: Meta Pixel conversions. The pixel stays on your current page only, by design. We place no ad pixels in the booking flow.
• What the test cannot show. Thirty days of half a campaign is enough traffic to prove a big improvement, not a small one. If the two pages end up within about 20% of each other, the honest reading is "no clear difference," not "no difference," and the report will say so. Before the test starts we check that the campaign has enough clicks for the result to mean something. The test is one piece of evidence for your decision, next to what the audit already found on your site; it is not a verdict on its own.
• Access during the test. Read-only access to Google Ads and GA4 for the 30 days. We never access NexHealth or any patient data.

Blank Prjct is your brand and social media agency. We work side by side with them.

• Blank keeps the brand and the social media. Every page we build uses the brand files as Blank delivers them. We do not create new brand elements.
• RAINVO builds the site, the landing pages and the measurement. Templates, the office list, redirects, tracking, accessibility, Spanish if chosen.
• Your team runs the ads. Google and Meta stay in your hands. We build what the ads land on and report what happens after the click.
• Blank reviews before anything goes live. Brand consistency is their call. One channel for the three of us, so nothing falls between.

The rebuild takes 8 weeks from the day we receive the content and brand files; the clock starts with the material, not with the signature. The test and the rebuild can overlap if you decide to go ahead before the 30 days end.

• For the test page. The main campaign's offer, market and current landing page; one Google Tag Manager tag on that page; one CNAME record; read-only access to Google Ads and GA4; appointment counts for that office during the test.
• For the rebuild. The official list of offices with hours, phones and NexHealth links; current offers and their terms; brand files via Blank; read access to Search Console; who manages your Google Business Profiles.